Southern Maryland:

995 Prince Frederick Blvd., Ste. 205

Prince Frederick, MD 20678

Office (410) 535-1000

DC Metro Area:

4400 Jenifer St., NW

Washington, DC 20015

Office:  (202) 364-1300

Lili Sheeline

202-905-7561

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NEGOTIATION

I love helping buyers to find the perfect property, but I

also love the ways in which I can help them buy it at

the best price with the best terms.  Sometimes negotia-

tions aren’t just about price.  A great contract can

involve other seller concessions that create the right

deal for my buyer clients.
 
Real estate market data.

How can you be expected to make price decisions in a

vacuum?  I spend a great amount of time and effort

collecting market data to help my buyers in their price negotiations.  These data involve not only sold property prices by neighborhood, but also current listing pricing to determine the competitive nature of the market.
 
This kind of thorough data analysis is called a Comparative, or Competitive, Market Analysis (CMA).  There are two components: 

     1.  A comparison of the property you’re considering purchasing to similar properties recently sold in the nearby area. This process

          gives me a firm grip on what has happened in the near past, but by nature it contains “past” data, thus is possibly not as accurate as

          it would be for the very time at which you're considering your offer.  

     2.  I'll also take a look at properties in the same area that are currently under contract, as well as those that are actively available.  This

          provides a current market snapshot, which allows me to adjust my market analysis so that your offer better reflects the current

          market situation.
 
Thorough knowledge of your situation.

Only through constant communication can I advise you properly in pricing negotiations.  By understanding your motivations and financial capabilities, I can help you craft a price-negotiation strategy with the highest probability of success.

Seller motivation research.

While it’s not always legally possible to determine why someone is selling, there sometimes may be things I can glean from their listing and price activity that will allow me to help you to negotiate from a position of strength.

It’s not all about money.

There are many ways to negotiate a real estate deal, and they don’t always involve money.  Perhaps the seller doesn’t have a lot of ability to work with you on price, but they can make other concessions that could result in a deal.  I help you to take the best approach.

It’s not over till it’s over.

Many real estate price negotiations involve multiple counter offers and a lot of back–and–forth.  Sometimes buyers are elated when they get a great price on a home, only to hit a brick wall in negotiating with the seller over repairs.  The negotiation to purchase a home isn’t over with the contract price; a "real deal" on price could result in less seller flexibility later in the process.  I'll be with you throughout the negotiation process with the latest information and experienced advice.

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